Building off the Build A Better Block (BABB) 2018 event, the Potential on Central committee brainstormed ideas to continue to drive traffic to the Central Avenue Corridor. The Potential on Central initiative was born. The Path to Potential walking tour of the corridor was a pre-cursor to the Central Express to showcase vacant storefronts to potential pop-ups!

Final Week Listing


In partnership with the current building and business owners, Dubuque Main Street looks to build momentum in the Central Avenue Corridor. Fridays and Saturdays (Nov. 8- Dec. 21) will have Holiday and Arts pop-up shops open, all to show the Potential on Central.

During the time frame the shops are all open {Friday: 5-8 P.M. & Saturday: 12-4 P.M.} , music and family friendly activities will be held.

Stay tuned to the Dubuque Main Street Facebook Page for the event’s details!C

The Potential on Central initiative is led by Dubuque Main Street to encourage economic revitalization of the Central Avenue Corridor through business micro-recruiting, support of historic property renovation and neighborhood promotion.

Featured pop-up spaces include:

1476 Central | Ponytails & Playmates : Visit this shop to make your own stuffed friend. Accessories and other items will be available to make your friend one of a kind. This is a space where you can DONATE new or used items that will be distributed THIS SATURDAY.

1500 Central | Young & Filthy + Bike Cushion : Offering a variety of custom clothing, phone cases and accessories, swimwear, electric scooters and more! Find your lower back solution as well.

1643 Central | Marshallese Amimono : This space has hand crafted jewelery, hand made home decor and locally made clothing options for sale.

1645 Central | Lu Supply Co. : Get your holiday photo shoot on! Also offers photo packages and art for sale! Engage with this up and coming marketing entrepreneur for your business head shot, holiday family photo. They are 30 minutes session and first come first served.
 Also featured in this space is a HOLIDAY CARD EXCHANGE!

1812 Central | Young Entrepreneur Academy + Stone Hollow Gardens and Shroomery: Featured Friday & Saturday- Claire Siegert, CEO of Let’s Get Social. Also, check out a variety of gift baskets made by Stone Hollow Gardens & Shroomery!

1818 Central | Heart 2 Heart + Dizzy Moon Designs + Hair Flair + J.Mac Photography + Wired Up : This collaboration brings a variety of jewelry, pottery, photography, crocheted items, bath salts and candles! Featuring travel and Dubuque photography of Jessica McCarty- Kelly!

1902 Central | Central Avenue Mercantile : The Central Avenue Mercantile will feature a number of local small businesses. Purchase Dubuque… And All That Jazz and Dubuque Farmers’ Market limited edition merchandise, which make AMAZING stocking stuffers! 

2230 Central | Pop-Up Boutique : Featured Businesses include {Merry Pop-In Shoppe, Bear Dancer Studio, Sweet P’s Honey, Vintage Rose, Pound Town Twisted Metal, NIC-Nax, HollyDolly, 42nd Parallel Art Gallery, Nuna Butik, Roxanne’s Gems, Ted Buechele’s Art, Reality Check} CHECK OUT THE FASHION SHOW VIDEO HERE! | FRIDAY NIGHT: Chuck Lewis at 5PM | SATURDAY EVENT: Marbin Unplugged at 1PM

Featured Hartig Drug Store (2225 Central) | Friday hours are till 7PM.

Featured businesses include:

Zoro’s Gyro | New Great Dragon | Endless Fragrance | Luxurious Hair Spa | Gin Rickey’s | Fountain of Youth | Benson Tattoo | CAPA | El Paisano | Vintage Chic Bridal Boutique | Diamond Vogel | Cell Tech | Central Grocery | Jerry’s Pawn | Carpenters Local | Welu Printing | Retro Cakes and Cupcravery | Computer Doctors | Key City Creative Center | Stoned Art Studio | Upcycle Dubuque | Downtown Billiards |Central Animal Hospital | Marcos Italian | Auto Ranch | Meineke | Knicker’s | Hartig Drug | Dubuque Bike Coop